Amazing response on Ertugrul Gazi by Pakistan
"There was such a good reaction in Pakistan to Ertugrul that I can't describe it. Riyaad Minty, director of TRT's Digital Turkish Radio and TV,
The world-famous Turkish
drama Ertugrul is now being broadcast on Pakistani television in Pakistan with
Urdu dubbing and social media trends show that it is proving to be extremely
popular among Pakistani audiences.
The play was originally produced by Turkish state-owned media company TRT in association with a private company, which has since been translated into various languages and is available on Netflix in a variety of languages.
Riyaad Minty, director of
TRT's Digital Turkish Radio and TV, heads the TRT team that helped PTV bring
the drama to Pakistani audiences.
Speaking to a reputed news
agency, Riyaad Minty,said how difficult it was to adapt the drama to the audience
in Pakistan and whether he was happy with its popularity.
Riyaad Minty says the show
was already very successful in Turkey. After coming to Netflix with English and
Arabic subtitles, it also became very popular internationally.
He said that there was uproar
all over the world like Ertugrul. The presidents posted selfies of Ertugrul,
Stars began to come on set to meet the actors in the play, Ertugrul cafes began
to open in countries such as Britain and South Africa, and people even came to
Turkey only for Ertugrul historical tours.
"The play has had a
very positive cultural impact."
Riyaad Minty says that after
the success of Netflix, his team decided to release it on YouTube in different
languages.
"We started with
dubbing in English and Arabic," he said. We have now released it in
Spanish, Russian, and some of its installments in Kiswahili.
He said that the Urdu
translation of this play was already included in his plans as he was sure that
this play would be very popular among Urdu speakers all over the world.
"It simply came to
our notice then. The two are state-owned media companies, so a natural
relationship has developed.
He added that Turkish
dramas are very popular all over the world anyway. Turkish drama is the second
most watched drama in the world after English.
"Ertugrul has added
to this popularity and this wonderful story has made its place in the hearts of
people all over the world."
"TRT always tries to
create content that you can watch and enjoy with your family, and I think
that's why the show is so popular in Pakistan," he said.
What is the reaction in
Pakistan?
In response to this
question, Riyaad Minty says: 'So good that I can't describe. PTV has done a great
job with dubbing and broadcasting.
He said that as far as TRT
is concerned, Urdu is one of our fastest growing channels in our digital offer.
"Ertugral has gone
viral in Pakistan and its installments are trending on YouTube in Pakistan
every day."
Riyaad explains that there
are more than 30 million views and more than 600,000 subscribers so far and I
am sure that by the time your readers read this article, the number will be
much higher.
How successful was
Ertugrul at the international level?
He says the show has been
viewed 500 billion times globally. In the last one year, wherever our teams
have gone around the world, we have seen moss flags in homes and shops, with
Ertugrul hats on people's heads and Ertugrul rings on their fingers.
He said that all this is
the result of the hard work of the writers and makers of this play.
"This drama has
created a global tribe, a story in which people from all over the world see
themselves in the characters"
Interestingly, in the last
few months, the number of viewers of this drama has further increased due to
the Corona virus lockdown.
Riyaad Minty explains that
at a difficult time when people are locked in their homes and most companies
have to pay for access to their content, TRT decided to upload some content on
YouTube could be help people.
He said that we have also
uploaded some of our other shows in different languages on YouTube and very
soon all these dramas will also be available in Urdu.
When Riyaad was asked if he
had received negative feedback on the show, he said, "We are surprised,
but not at all."
He said that the show has
a five star rating on Google and the statistics tell their own story.
"The only complaint
people make is why we're late in sharing it!"
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